Jewelry Line Rebranding - Part II / by Patsy Kolesar

When I first started at the Vancouver Community College's Jewelry Art and Design program, I entered school wanting to make jewelry and when I graduated 2 years later, I left school wanting to make art. I have done a balance of both of these things for the past 10 years. What do I mean by this? I'm going to explain with the help of some pictures....

Fine Wooden Rings, 2015, wenge hardwood, freshwater pearls.  © Patsy Kolesar

Fine Wooden Rings, 2015, wenge hardwood, freshwater pearls.  © Patsy Kolesar

I make pieces like these Fine Wooden Rings which I made for a ring exhibition in 2015. They are wearable, but they are not really for everyday wear. I know that there are some people that embrace wearing art jewelry, or more avant-garde jewelry everyday, but most of us have to go to work, or to the studio and wearing jewelry that isn't the most functional becomes difficult. But these pieces are fun, experimental, and I love the madness of the art jewelry world. 

Copper Dangle Earrings, copper, sterling silver. © Patsy Kolesar

Copper Dangle Earrings, copper, sterling silver. © Patsy Kolesar

And I also make pieces like these Copper Dangle Earrings. I wear a pair of these myself all the time. They are some of my favourites and everyone who buys a pair says that they quickly become their favourites too. Oh, they are $55 and you can buy them here. I think they are beautiful and artistic, but I recognize that they are not one-of-a-kind art works. They are great for everyday wear, and are a really good seller for me. 

This balance of making jewelry art pieces and jewelry for everyday wear was the catalyst for my jewelry rebrand. I have a body of work under each of these umbrellas and I wanted to be able to showcase and promote them individually. So, I had to figure out a way to separate them but keep them connected at the same time. Tricky stuff! 

For the past 10 years I've been using Patsy Kay Kolesar Design as my business name and this was my logo. I've really loved this logo and when I started out I was only making enamel jewelry and this logo really fit the pretty, feminine, vintage feel of my enamel line. 

 

As much as I've loved this logo, it was time to refresh my brand and give it some new clarity. After many conversations, lots of research, and working with the amazing team at This^ Digital Agency I decided on using two versions of my name, one for each of the lines. Patsy Kolesar for my art jewelry and future art projects and Patsy Kay for my everyday jewelry line. I liked the idea of keeping them similar, I have been building this little business for 10 years and didn't want to completely shake up what I've built with two very different names, but I wanted to be able to give them each a different identity. A little drumroll please........and here are the new logos....

 
Patsy Kolesar Art Jewelry
 
Patsy Kay Jewelry
 

Two new logos means two new websites and a whole lot of work to get there, but we are almost ready to launch them. Part III to come very soon!